About UpperMidSole

Our Story

We are your destination for Unique posters and Merchandise inspired by sneakers and pop culture!  

 UPPER-MID-SOLE is the brainchild of Toronto based graphic  designer Benjirich Designs who wanted to make feel good art pieces on different mediums for his friends and family to enjoy.

“It all started with the idea of designing a graphic t-shirt to match all of my sneakers, then the pandemic / lockdown happened and we all started working from home. I needed some dope artwork for my room to bring the walls to life and to keep me motivated while working so I began turning some of my illustrations into posters. Having artwork up on your wall of what you’re passionate about really helps set a positive mood and helps the day go by a lot smoother!”

– Benjirich.

 Our History

What originally started out of a passion for sneakers, in 2015 U.M.S started out doing pop-ups at different trade shows in Toronto. We sold sneakers from our personal collection and one of a kind t-shirts.  Later on we created an online sneaker directory helping customers find sneaker boutiques in their area across Canada. Times have changed so much since then!

With the emergence social media, and most stores shifting to e-commerce solutions we felt that a sneaker directory was no longer needed for the community so we’ve decided to shift gears and focus on what we love most: Creating dope products for the sneaker community to enjoy!



For those who don’t know, Upper-Mid-Sole Stands for the breakdown of the tradition sneaker. The Upper, The Mid (sole) and the Outsole.